Case study · Streetwear e-commerce concept

a store that feels like the drop

An unofficial concept for Liquor N Poker, a UK streetwear label. We redesigned the store as a campaign you can shop: lit like a shoot, cut like a film and built to sell full looks, not single pieces.

Concept homepage: one model in an oversized check jacket steps into a spotlight while the rest of the line-up falls into shadow

Unofficial concept. Designed and built by We Market Now × Creator Pack on our own initiative. Not commissioned by, affiliated with or endorsed by Liquor N Poker. The brand name, logo and product photography belong to Liquor N Poker and are shown only to demonstrate the design.

The idea

streetwear sells on attitude

Streetwear shoppers buy the look before they buy the product. Most stores still show a plain grid of single items on white.

So we asked what the store would feel like if it moved like the brand’s campaigns. Every section answers one question a shopper has, from “what’s new?” to “how does it look on?” to “what goes with it?”, and every one ends in a basket.

6hero looksin a spotlight line-up
18looks on the wallhover to light, tap to shop
1shoppable filmevery piece in shot is tagged
15%set savingto lift the average order
01Spotlight hero

one look steps forward

The homepage opens on the whole line-up, evenly lit. Pick a look and it steps into the spotlight while the others fall into shadow, with its name, price and sizes beside it.

  • Size picker and “Shop this look” right on the hero
  • Swipe or tap through six looks; one button enters the drop
  • A title card that plays once on load and never blocks the page
Desktop hero with the Funnel Check jacket in the spotlight at £60
The spotlight hero on a phone
02Lookbook film

watch it, then wear it

The season’s film sits high on the page. It plays when it scrolls into view, pauses when it leaves, and every piece in the shot is tagged so shoppers can buy straight from the edit.

  • Shop-the-look bar with the full outfit price
  • Plays only on screen, so it never slows the rest of the page
  • Content our Creator Pack studio shoots and edits for brands
The Back Alley Edit lookbook film playing full width
03The wall

tag the wall

Eighteen looks line up against a brick wall under a street lamp. Hover one to light it up and see the fit, sizes and price. Or pick up the spray can and paint the brand’s graffiti piece across the wall.

  • Interactive graffiti, revealed only where the visitor sprays
  • Warm street-lamp grade and cast shadows on every cut-out
  • A moment people remember, and share
Eighteen models lined up against a lit brick wall with a Pick up the can button
04Shop the drop

try it before you buy it

New arrivals with filters, search and sorting, plus a fitting room. Tap the shirt icon on any piece and see it worn by a model before adding it to the basket.

  • Filter by men, women and category; sort by price or newest
  • Fitting room becomes a bottom sheet on phones
  • Pay-later messaging for Clearpay and Klarna
Product grid with a fitting room panel on the left
Shop the drop on a phone
05Set builder

box the set

Co-ords are where streetwear makes its margin, so we gave them their own builder. Pick a ready-made set or build your own from two to four pieces, choose sizes, and watch the pieces drop into a branded box with 15% off.

  • Five curated sets plus build-your-own from the whole drop
  • Live total with the saving shown before checkout
  • Built to raise the average order, not just the conversion rate
Box the set builder showing The Paisley Set with 15% off
The set builder on a phone
06The craft

the details you feel

Studio photos rarely sit well on a dark page. We wrote our own clean-up step so every cut-out loses its studio halo and sits naturally on black, brick or light.

  • Edges eroded, feathered and colour-corrected on every model
  • A type system that mixes condensed caps, serif italics and graffiti
  • Built in Next.js as a fast static site, ready to connect to Shopify checkout
Shop the drop header with clean cut-outs of models on a dark background

Want this for your brand?

your store, your drop

We build stores like this for fashion and lifestyle brands, connected to Shopify, with the content shot by our Creator Pack studio and the SEO and CRM behind it.

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